Amazon’s engineering leadership calls token counts and AI usage metrics “deeply flawed” as targets: outcomes are what count. Its own AI bets tell the same story. Most flagship Nova models were wound down, while about $18 billion invested in Anthropic was carried at about $190 billion on June 30. What the memo says, what the numbers show, what companies should measure instead, and what to watch when Amazon reports on October 29.
Amazon Tells Engineers to Stop Tokenmaxxing. Its Own AI Bets Show What Measuring Outcomes Really Means
