Meta’s Muse agent shops for 10 million people, Walmart is building a front door for AI agents with spending limits, and Amazon blocks agents it hasn’t agreed to. How agents actually buy, why the real fight is over the customer relationship, what it means for retailers, brands and affiliate sites, and how users keep control.
Amazon Blocks AI Shopping Agents, Walmart Lets Them In. Who Owns the Customer When an AI Buys?
