Creative Work - Thorsten Meyer AI

AI & Work

From Coding to Copywriting: Are LLMs Automating Creative Work?

ai automates creative tasks

A comprehensive look at how LLMs are transforming creative work, raising questions about automation, originality, and the future of human ingenuity.

Thorsten Meyer
May 18, 2025

Reality Check

Week Four — A viral “100x trade” strategy, tested 13,000 times. It loses.

Week Four — A viral “100x trade” strategy, tested 13,000 times. It…

Thorsten Meyer
May 21, 2026

Insights

The citation. Why generative engine optimization rewards the same brand on the least stable ground.

The citation. When licensing turned out to be a large-publisher game, one…

Thorsten Meyer
May 21, 2026

Insights

The unbundling of the budget app. Why a conversational finance surface absorbs what the personal-finance apps charge for, and what survives the absorption.

When Intuit shut down Mint in early 2024, it left roughly 3.6…

Thorsten Meyer
May 21, 2026

Insights

The license. Why the AI content market pays the brand-name corpus and strands the long tail.

When AI search severed the referral, it left publishers with one apparent…

Thorsten Meyer
May 20, 2026