Thorsten Meyer AI — Brand Guide

Version 1.0 | February 2026
ThorstenMeyerAI.com

Table of Contents

Brand Identity

Thorsten Meyer AI is an AI strategy and analysis brand. The voice is direct, data-driven, and provocative. The visual identity reflects authority, warmth, and editorial sophistication — distinguished from the cold blues and neon greens that dominate the AI space.

Color Palette

Primary Colors

Role	Name	Hex	RGB	Usage
Primary	Navy	`#1c2541`	28, 37, 65	Headlines, section headers, primary text, dark backgrounds
Accent	Copper	`#c57b57`	197, 123, 87	Accent lines, links, highlights, pull quotes, CTAs

Secondary Colors

Role	Name	Hex	RGB	Usage
Light Accent	Sand	`#f5e6dc`	245, 230, 220	Callout backgrounds, highlighted sections, soft emphasis
Table Header	Deep Navy	`#2a3655`	42, 54, 85	Table headers, secondary dark surfaces
Body Text	Slate	`#4a5568`	74, 85, 104	Body text, captions, metadata, footer text
Background	Warm White	`#faf5f0`	250, 245, 240	Page backgrounds, card backgrounds, light surfaces
Surface	Off-White	`#f7f3ee`	247, 243, 238	Table row backgrounds, alternating rows, subtle containers

Utility Colors

Role	Name	Hex	RGB	Usage
Text Dark	Near-Black	`#2d3748`	45, 55, 72	Maximum contrast text (sparingly)
Border	Warm Gray	`#d4cdc5`	212, 205, 197	Borders, dividers, table grid lines
Success	Sage	`#6b8f71`	107, 143, 113	Positive indicators, success states
Warning	Amber	`#d4952b`	212, 149, 43	Warning states, attention indicators
Error	Brick	`#b85450`	184, 84, 80	Error states, critical alerts

Color Relationships

Navy on White/Warm White: Primary text and headers (WCAG AAA)
Copper on White/Warm White: Links, accents, interactive elements (WCAG AA)
White on Navy: Inverted sections, table headers, hero areas
White on Deep Navy: Table headers
Copper on Navy: Avoid — insufficient contrast
Slate on Warm White: Body text (WCAG AA)

Typography

Font Stack

Context	Primary	Fallback	Weight
Headlines	Inter	Helvetica Neue, Helvetica, Arial, sans-serif	700 (Bold)
Subheadlines	Inter	Helvetica Neue, Helvetica, Arial, sans-serif	600 (Semibold)
Body	Inter	Helvetica Neue, Helvetica, Arial, sans-serif	400 (Regular)
Accent/Quotes	Inter	Helvetica Neue, Helvetica, Arial, sans-serif	600 Italic
Code/Data	JetBrains Mono	Fira Code, Consolas, monospace	400

Type Scale

Element	Size	Line Height	Weight	Color
H1 (Page Title)	2.5rem / 40px	1.2	700	Navy `#1c2541`
H2 (Section)	1.75rem / 28px	1.3	700	Navy `#1c2541`
H3 (Subsection)	1.25rem / 20px	1.4	600	Navy `#1c2541`
Body	1.05rem / 16.8px	1.6	400	Slate `#4a5568`
Body Bold	1.05rem / 16.8px	1.6	600	Navy `#1c2541`
Pull Quote	1.25rem / 20px	1.5	600 Italic	Copper `#c57b57`
Caption/Meta	0.875rem / 14px	1.4	400	Slate `#4a5568`
Footer	0.8rem / 12.8px	1.4	400	Slate `#4a5568`

PDF Typography

For generated PDFs (reportlab), use:

Element	Font	Size	Leading
Title	Helvetica-Bold	26pt	32pt
Section Head	Helvetica-Bold	18pt	24pt
Subsection	Helvetica-Bold	13pt	17pt
Body	Helvetica	10.5pt	15pt
Pull Quote	Helvetica-BoldOblique	12pt	17pt
Table Header	Helvetica-Bold	9pt	—
Table Body	Helvetica	9pt	—
Reference	Helvetica	9pt	13pt
Footer	Helvetica	8–9pt	—

Voice & Tone

Core Principles

Direct: No hedging, no “it could be argued.” State the position.
Data-first: Every claim backed by specific numbers, named sources, cited reports.
Provocative: Challenge conventional wisdom. Name failures. Propose uncomfortable truths.
Actionable: End with concrete steps, not vague recommendations.
Authoritative: Write from expertise, not from uncertainty. Qualify where honest, but lead with conviction.

Writing Style

Sentence structure: Mix short punchy sentences with longer analytical ones. Use fragments for emphasis.
Formatting: Bold for key numbers and critical phrases. Tables for comparisons. Bullet points for lists.
Opening: Lead with the sharpest data point or the most provocative claim. No throat-clearing.
Closing: End with a signature call-to-action line. Make it memorable and quotable.
Tone calibration: Blunt without being reckless. Critical without being cynical. Urgent without being alarmist.

Avoid

Jargon without definition
Passive voice (except for deliberate emphasis)
Hedge words: “perhaps,” “might,” “it seems,” “arguably”
Emoji in articles and documents
Corporate euphemisms: “rightsizing,” “synergies,” “best-in-class”

Document Structure

Article Template

Title: Declarative, specific, under 80 characters
Byline: By Thorsten Meyer | ThorstenMeyerAI.com | [Month Year]
Executive Summary: 3–5 paragraphs. Lead with the sharpest data. End with the stakes.
Key Stats Callout: Table or sidebar with headline numbers
Sections: 4–6 main sections, each with 2–3 subsections
Tables: At least 2–3 data tables per article. Comparison tables are signature.
Pull Quotes: 1 per major section. Accent-colored, centered, bold italic.
Callout Boxes: For critical takeaways. Light accent background with accent border.
Action Items: Numbered, bold titles with descriptions. Near the end.
Closing Line: Single bold sentence in accent color. The “pour concrete” moment.
About the Author: 2 sentences. Self-deprecating but authoritative.
Sources: Full list with hyperlinks (web) or numbered references (PDF/DOCX).

PDF Layout

Page size: A4
Margins: 2.2cm left/right, 2.5cm top/bottom
Title page: Centered layout with title (Navy), subtitle (Copper), decorative rule (Copper), author, website
Footer: Page number centered (— N —), website left, date right
Table style: Deep Navy header with white text, Copper accent line below header, warm white alternating rows

DOCX Layout

Headings: Heading 1 for sections, Heading 2 for subsections
Tables: Table Grid style, bold headers
Accent text: Copper RGB(197, 123, 87) for emphasis, quotes, closing lines
Gray text: RGB(74, 85, 104) for metadata, references, footer

Logo & Branding Elements

Text Mark

The brand uses a text-based mark:

Full: Thorsten Meyer AI
Short: ThorstenMeyerAI
URL: ThorstenMeyerAI.com

Decorative Elements

Accent rule: 3pt Copper horizontal line, 30% width, centered — used as section separator on title pages
Table accent: 2pt Copper line below table headers
Callout box: Sand background (#f5e6dc) with 2pt Copper border
Final quote box: Warm White background (#faf5f0) with 2pt Copper border

Forbidden

Do not use gradients
Do not use drop shadows
Do not use rounded corners on tables
Do not use more than 2 colors in a single table
Do not place Copper text on Navy backgrounds (contrast failure)

CSS Custom Properties

For web implementation at ThorstenMeyerAI.com:

:root {
  /* Primary */
  --color-navy: #1c2541;
  --color-copper: #c57b57;

  /* Secondary */
  --color-sand: #f5e6dc;
  --color-deep-navy: #2a3655;
  --color-slate: #4a5568;
  --color-warm-white: #faf5f0;
  --color-surface: #f7f3ee;

  /* Utility */
  --color-text-dark: #2d3748;
  --color-border: #d4cdc5;
  --color-success: #6b8f71;
  --color-warning: #d4952b;
  --color-error: #b85450;

  /* Typography */
  --font-primary: 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --font-mono: 'JetBrains Mono', 'Fira Code', Consolas, monospace;

  /* Spacing */
  --space-xs: 0.25rem;
  --space-sm: 0.5rem;
  --space-md: 1rem;
  --space-lg: 1.5rem;
  --space-xl: 2rem;
  --space-2xl: 3rem;

  /* Border radius */
  --radius-sm: 2px;
  --radius-md: 4px;

  /* Shadows */
  --shadow-sm: 0 1px 2px rgba(28, 37, 65, 0.06);
  --shadow-md: 0 2px 8px rgba(28, 37, 65, 0.1);
}

Tailwind CSS Configuration

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        navy: {
          DEFAULT: '#1c2541',
          deep: '#2a3655',
        },
        copper: {
          DEFAULT: '#c57b57',
          light: '#d4956f',
          dark: '#a8634a',
        },
        sand: '#f5e6dc',
        slate: '#4a5568',
        'warm-white': '#faf5f0',
        surface: '#f7f3ee',
        border: '#d4cdc5',
        sage: '#6b8f71',
        amber: '#d4952b',
        brick: '#b85450',
      },
      fontFamily: {
        sans: ['Inter', 'Helvetica Neue', 'Helvetica', 'Arial', 'sans-serif'],
        mono: ['JetBrains Mono', 'Fira Code', 'Consolas', 'monospace'],
      },
    },
  },
}

Component Patterns

Article Header

Background: Navy (#1c2541)
Title: White, Inter Bold, 2.5rem
Subtitle: Copper (#c57b57), Inter Semibold, 1.25rem
Byline: rgba(255,255,255,0.7), Inter Regular, 0.875rem

Data Table

Header row: Deep Navy (#2a3655), white text, bold
Header underline: 2px Copper (#c57b57)
Body rows: alternating white / Surface (#f7f3ee)
Grid: 1px Border (#d4cdc5)
First column: Semibold

Pull Quote

Text: Copper (#c57b57), Inter Semibold Italic, 1.25rem
Alignment: Center
Spacing: 1.5rem above and below

Callout Box

Background: Sand (#f5e6dc)
Border-left: 4px Copper (#c57b57) (web) or full border 2px (PDF)
Text: Navy (#1c2541), Inter Semibold
Padding: 1rem

CTA / Final Quote Box

Background: Warm White (#faf5f0)
Border: 2px Copper (#c57b57)
Text: Navy or Copper, Inter Bold, 1.25rem
Padding: 1.5rem
Alignment: Center

Background: Navy #1c2541
Text: White #ffffff
Accent/Highlight: Copper #c57b57

Image Templates

LinkedIn/X header: Navy background, white title text, Copper accent line
Quote cards: Warm White background, Navy text, Copper attribution line
Data cards: Navy header, white body, Copper-highlighted key numbers

Thorsten Meyer AI — Brand Guide

Brand Identity

Color Palette

Primary Colors

Secondary Colors

Utility Colors

Color Relationships

Typography

Font Stack

Type Scale

PDF Typography

Voice & Tone

Core Principles

Writing Style

Avoid

Document Structure

Article Template

PDF Layout

DOCX Layout

Logo & Branding Elements

Text Mark

Decorative Elements

Forbidden

CSS Custom Properties

Tailwind CSS Configuration

Component Patterns

Article Header

Data Table

Pull Quote

Callout Box

CTA / Final Quote Box

Image Templates

The New Productivity Equation: Agentic AI, Capital Deepening, and the Risk of a Distribution Mismatch

Workforce Strategy After the Hype Cycle: Moving from “Will Jobs Disappear?” to “Which Work Systems Will Survive?”

Sovereign AI Stacks and Institutional Power: A 2026 Operating Manual for Enterprise and Public Leaders

Public-Sector AI in a Fragmenting Regulatory World: Why Enforcement Divergence Is Now a Strategic Variable

Thorsten Meyer AI — Brand Guide

Brand Identity

Color Palette

Primary Colors

Secondary Colors

Utility Colors

Color Relationships

Typography

Font Stack

Type Scale

PDF Typography

Voice & Tone

Core Principles

Writing Style

Avoid

Document Structure

Article Template

PDF Layout

DOCX Layout

Logo & Branding Elements

Text Mark

Decorative Elements

Forbidden

CSS Custom Properties

Tailwind CSS Configuration

Component Patterns

Article Header

Data Table

Pull Quote

Callout Box

CTA / Final Quote Box

Social Media

Colors for Social Posts

Image Templates